AAKROSH - great movie but flops -why

OK so DABANGG had created few more records and Robot had captured the imagination of viewers in a big way. Then there are few FAKE MULTIPLEX PICS like Do Dooni Chaar (a poor inspiration from Khosla Ka Ghosla) and Knock Out (it will literally 'knock your head out' with its on face stupidity).

But then comes a movie from a film maker like Priyadarshan, who mastered the art of mindless comic capers. The name of the movie is Aakrosh and WHAT A MOVIE. Everyday story of HONOR KILLINGS is the central issue of the movie with a backdrop of caste-ism. Although it has fair share of violence and a bit objectionable dialogues but these are integral part of narrative NOT ONLY FOR ADDING SPICE LIKE IN DABANGG OR ROBOT.

Performances are awesome plus direction is tremendous. Although couple of unnecessary item songs and over-dramatic chase sequences may be irritating but not as much as was in so called MEGA HITS OF PAST MONTH.

But film did perform badly at box office even after having Ajay Devgan in it who has delivered three back to back hits this year, a rare feat in today's time when superstars (READ KHANS) DO 3 MOVIES IN 5 YEARS. First time a full fledged main stream movie has been made on serious issues of honor killings and Priyadarshan has reminded us that he is the same man who directed movies like Gardish & Virasat in past. Movie fails and that is very disturbing.

First thing first.Media and so many stars keep telling us that our audience is now a mature lot and so face of cinema is changing. PARTIALLY RIGHT BUT MOSTLY WRONG.

Swades was a movie with a pure message without any SO CALLED ENTERTAINMENT, it failed to ring cash registers.

Chak De was a hit as it had a feeling of patriotism and sports at its centre and we all know how much we love both.

Peepli Live works again because its AN ESCAPIST CINEMA AT ITS BEST. It deals with serious issues of FARMER SUICIDE 7 IRRESPONSIBLE MEDIA in such a way that we laugh all the way on miseries of both. PITY!

Raajneti works because of huge starcast including current heartthrobs Ranbir & Katrina and over dramatic presentation of Politics.

But when today's so called 'mature audience' is tested by mature cinema either in the form of Aakrosh or Swades, it seems maturity is quite shallow. Success of Dabangg & Robot is good for health and wealth of Hindi Film Industry but failure of soulful cinema is worrysome not only for cinema but for society.

If Priyadarshan will present another mindless comedy,then most will blame him that he has nothing new to offer(remember what Raj Kapoor did after failure of Mera Naam Joker,He made Bobby!).

Mature audience, come on yaar!